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Up to 35% Oil Content

Premium Quality

Long-Lasting Performance

For Every Style

Ruthless

Inspired by Paco Rabanne Invictus

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Aquatic Fragrances

£37.00 GBP

Extrait Strength 20-35% Concentrate

EU Customers: The price displayed includes all duties & taxes for your country.

🇬🇧 UK FREE SHIPPING £70+📦

EUROPEAN SHIPPNG FREE £250+🌍📦

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Description

RUTHLESS

Name: Ruthless Inspired ByPaco Rabanne Invictus
Brand: AlexandriaUK
SKU: 048779456
Price: 37.00 GBP
Availability: InStock

The Paco Rabanne Invictus Alternative: Citrus Surge & Marine Vitality

Want to know what makes our fresh fragrances the highest quality in the UK? Discover more in our definitive guide, The Alexandria Dossier.

Olfactive Profile

The starting gun fires: explosive Grapefruit and juicy Mandarin detonate with stadium-light brightness. A mid-field drive of a Sea-Salt Accord crashes over aromatic Bay Leaf, energising like cool mist. The winning finish is a base of mineral-rich Ambergris and smooth Guaiac Wood, which lock the freshness in place.

Top Notes: Grapefruit Flash, Mandarin Splash
Heart Notes: Sea-Salt Accord, Bay-Leaf Breeze
Base Notes: Ambergris Drift, Jasmine Lift, Guaiac Wood Pulse

Key Features

✓

All-Terrain Performance

A fragrance alternative built for any scenario. The marine-citrus lift stays crisp in the heat, while the wood-amber core grounds it for cooler evenings.
✓

Any-Hour Utility

The ultimate versatile scent for your gym bag, office, or nightlife. Two sprays adapt to any environment without overpowering the room.
✓

Audience-Approved Longevity

Our long-lasting perfume is an Extrait de Parfum, consistently chosen by repeat customers over the original for its superior endurance and identical scent profile.

“Feels like a last-second match winner—electric, crowd-pleasing, unforgettable.”

Our masterful inspiration of Paco Rabanne Invictus — cruelty‑free, hand‑poured in England.

This is Ruthless, our high-performance fragrance alternative inspired by the victorious spirit of Paco Rabanne Invictus. It's the ultimate scent for those seeking one of the best dupes UK that bottles electric, crowd-pleasing energy.

This long-lasting perfume is a jolt of optimism, exploding with bright Grapefruit and a Sea-Salt Accord. It's a similar scent that endures, chosen by customers for its identical profile and even better longevity. It’s the scent of victory on skin.

Benefits

Extrait de Parfum Strength: Formulated with a higher oil concentration than standard designer scents for superior longevity and projection.

Premium Ingredients: We use high-grade raw materials to ensure a smooth, clear scent journey without the harsh chemical opening.

Hand-Crafted in the UK: Every bottle is filled, inspected, and packed by hand to ensure quality control.

Luxury Without the Markup: Enjoy the complex, refined scent profile of a high-end masterpiece at a fraction of the retail price.

How to use

Less is More: Our fragrances are concentrated Extraits. We recommend starting with just 2–3 sprays. You can always add more, but you can’t take it away!
Target the Heat: Apply to your pulse points where your blood pumps near the surface (wrists, neck, inside elbows, and behind the ears). The heat helps project the scent.
Don't Rub: After spraying your wrists, avoid rubbing them together. This creates friction that can "bruise" the top notes and make them fade faster. Just spray and let it dry.
Hydrate First: Fragrance lasts longer on hydrated skin. For maximum longevity, apply an unscented moisturizer before spraying your perfume.
Storage: To keep your scent fresh, store the bottle in a cool, dark place away from direct sunlight and humidity (avoid the bathroom cabinet if possible).

Shipping & returns

Fast Shipping: Orders are dispatched promptly with tracking provided.

EU Friendly: For EU customers, we pay the customs VAT upfront. No surprise fees on delivery!

Check on Arrival: Please inspect your order upon delivery. Any issues must be reported within 24 hours.

Returns: We accept returns on unused items in resalable condition (shipping and restocking fees apply).

Sample First: We cannot refund opened bottles if you dislike the scent. Please buy a sample pack first to find your perfect match risk-free.

customers are saying

AS SEEN ON

Trusted by Over 50000+ Craving People

We don’t do fleeting fragrances that vanish in an hour. We bottle confidence, memories, and high-quality ingredients that stick with you all day. Join the growing family of scent lovers who trust us to deliver luxury-grade performance that actually lives up to the hype

★★★★★ 5.0

"I've owned the original Tygar, and honestly, Black Panther makes me feel a bit silly for ever spending £280. The opening is identical—that explosive, juicy grapefruit that just cuts through the air. The Ambroxan in this keeps it pumping for hours. Total power move."

★★★★★ 5.0

Saw CJ talking about this on TikTok as a solution to rising prices, and I usually scroll past ads, but I’m so glad I stopped. He wasn't lying. This smells identical to Layton but for a fraction of the cost. The apple opening is crisp, and the dry down is pure creamy magic. Thanks for the rec, CJ!

★★★★★ 5.0

"Finally, a gourmand that doesn't smell like cheap, synthetic sugar. This is rich, buttery, and deep. The caramel note is sticky and warm, but the amber and musk keep it from being cloying or childish. It smells like a high-end bakery, not a candy shop."

The Alexandria Advantage

Experience luxury-inspired perfumes without the luxury price tag. Our mission is simple: to offer designer fragrance alternatives that rival and often surpass the originals.

Fragrance Match

Original Fragrance

BLACK PANTHER

£39 (30ml)

69% SAVING /ML

tHEIRS

£355 (125ml)

1981X

£39 (30ml)

69% SAVING /ML

tHEIRS

£205 (100ml)

Zion

£39 (30ml)

69% SAVING /ML

tHEIRS

£245 (100ml)

Royal Equestrian

£39 (30ml)

69% SAVING /ML

tHEIRS

£270 (125ml)

Dark Knight

£39 (30ml)

69% SAVING /ML

tHEIRS

£225 (50ml)

Hawaii Volcano

£39 (30ml)

69% SAVING /ML

tHEIRS

£285 (100ml)

Fructus Virginis

£39 (30ml)

69% SAVING /ML

tHEIRS

£290 (50ml)

Got More Questions? (FAQ)

We don't just replicate scents; we refine the experience. Alexandria Fragrances UK is dedicated to creating high-performance inspirations and unique originals that respect both the art of perfumery and your wallet. We believe in transparency and craft, which is why we refuse to cut corners. No conveyors, no rush—just great ingredients, hand-poured in the UK with pride.

Ask Us Anything

Frequently Asked Questions (FAQ)

We believe that an inspired fragrance should stand on its own merits, not just rely on similarity. Our reputation is built on three key differences: Better Ingredients: We use higher-grade raw materials and naturals. This eliminates the "harsh" opening found in cheaper alternatives and ensures the scent unfolds smoothly. Hand-Crafted Care: We don't use industrial conveyor belts. Every bottle is filled, checked, and packed by hand to ensure it meets our standards. True Performance: We formulate our scents for longevity and projection. We create fragrances designed to be worn all day, not just to smell good for five minutes.

It comes down to intention. Unlike many brands that chase volume and shortcuts, we focus on the art of perfumery. We believe that even an inspired scent deserves to be made with honesty and care. We prioritise the quality of our ingredients above all else, ensuring that our fragrances lack the "chemical" edge often associated with alternatives. Whether it is one of our faithful inspirations or a unique Original creation, you are getting a scent that is hand-filled, heavily concentrated, and rigorously tested to ensure it performs beautifully on your skin. We offer value, but never at the expense of quality.

We refuse to cut corners. While others focus on being the cheapest, we focus on being the best. We use premium ingredients to ensure our scents have depth, clarity, and excellent lasting power. Every bottle is prepared by hand in the UK, ensuring that you receive a fragrance that feels properly made, luxurious, and respectful of the original inspiration.

Because we make our fragrances in small batches to ensure freshness, you might find that your bottle opens up and deepens after a few weeks. This is a natural part of high-quality perfumery. While they are ready to wear immediately, allowing oxygen to interact with the oils (simply by using the fragrance) often improves performance and potency even further over time. Think of it like a fine wine breathing.

We are proud to offer our Originals line—exclusive creations you won't find anywhere else. These aren't imitations; they are signature compositions developed in-house. They represent our vision of what modern perfumery should look like: bold, unique, and crafted without the constraints of copying another brand. If you want to experience the true soul of Alexandria, try an Original.

Absolutely not. We do not sell fakes or counterfeits. We sell inspirations. A "fake" tries to trick you by using the original brand's logo and bottle to sell you a bad product. We use our own packaging, our own bottles, and our own brand name. We are transparent that our scents are interpretations of popular DNA, created with high-quality ingredients for people who love the scent profile but want better value or performance.

We believe in complete transparency. For our EU customers, VAT is paid upfront at checkout. This means no surprise bills, no unexpected courier fees, and no customs delays. The price you see is the price you pay to get it to your door.

We formulate our scents as Extrait de Parfum. This is a higher oil concentration than the standard Eau de Toilette or Eau de Parfum you find in most department stores. We do this to ensure the fragrance has the depth, projection, and longevity our customers expect. We want you to smell great all day, not just for the first hour.

Yes! We know that scent is personal. We highly recommend trying our sample packs before committing to a full bottle. It’s the best way to test how the fragrance reacts with your specific skin chemistry and to find your next signature scent without the risk.

Our social media

There’s so much more to experience beyond the checkout button. We invite you to join our family on any or all of our community platforms to stay in the loop, share your style, and get exclusive content you won’t find anywhere else.