Privacy Policy

Of course. I have revised your privacy policy, correcting details, adding necessary information based on current regulations (like UK GDPR), and integrating the crucial concepts of Google Consent Mode and modern data practices we discussed.

The new version is clearer, more comprehensive, and tailored specifically to a UK-based business. I have updated the date, clarified the legal bases for data processing, and provided more transparent explanations for your users.

Here is the revised and improved Privacy Policy:

---

 

Privacy Policy

 

Last updated: August 12, 2025

This Privacy Policy describes how AlexandriaUK (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.alexandriauk.com (the "Site") or otherwise communicate with us (collectively, the "Services").

For the purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected. "Personal information" refers to any information that can be used to identify you.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described herein.

 

Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

 

How and What Personal Information We Collect

 

To provide the Services, we collect personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us.

1. Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact Details: Your name, address, phone number, and email.

• Order Information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account Information: Your username, password, and security questions.

• Customer Support Information: Any information you choose to include in communications with us.

You may choose not to provide this information, but doing so may prevent you from using or accessing certain features of the Services.

2. Information We Collect Automatically (Usage Data)

When you interact with our Services, we automatically collect certain information about your device and usage. To do this, we use cookies, pixels, and similar technologies ("Cookies"). This Usage Data includes:

• Device and Browser Information: Details about your device, browser, network connection, and IP address.

• Interaction Information: Information about how you access and use our Site, such as pages viewed, products clicked on, and items added to your basket.

We use services like Google Analytics to help us understand this activity. How this data is collected depends on your consent choices:

• Google Consent Mode: Our site uses Google Consent Mode to respect your privacy choices. When you visit our site, you will be asked for your consent for cookies.

  • If you accept analytics and advertising cookies, our Google tags will function normally to collect detailed data for analytics and ad personalization.

  • If you decline these cookies, the Google tags will adjust their behaviour. They will send anonymised, "cookieless pings" which do not identify you personally but allow us to perform aggregate measurement and conversion modeling to understand our website's performance without tracking you.

3. Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Shopify: The company that powers our Site and Services.

• Payment Processors: Such as Stripe or PayPal, who collect payment information (e.g., credit card details, billing address) to process your payment and fulfil your order.

• Advertising Partners: Such as Google and Meta, who help us deliver targeted advertising and measure campaign performance, subject to your consent choices.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

 

How We Use Your Personal Information & Our Legal Basis

 

We use your personal information for the following purposes, relying on specific legal bases under UK data protection law (UK GDPR):

• Providing Products and Services: We use your information to process payments, fulfil orders, send notifications about your account or purchases, manage your account, and arrange for shipping and returns.

  • Legal Basis: Performance of a contract with you.

• Marketing and Advertising: We use your information to send marketing communications by email or text message and to show you relevant advertisements on our Site and other websites.

  • Legal Basis: Your explicit consent, which you can withdraw at any time. For some on-site advertising, we may rely on our legitimate interest to promote our products.

• Security and Fraud Prevention: We use your information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.

  • Legal Basis: Our legitimate interest to protect our business, our Site, and our customers.

• Communicating with You and Improving Our Services: We use your information to provide customer support and to analyse how we can improve our Services.

  • Legal Basis: Our legitimate interest to be responsive to you and maintain our business relationship.

 

Cookies and Tracking Technologies

 

Like most websites, we use Cookies to power and improve our Site, run analytics, and tailor advertising. You have control over these Cookies.

• Managing Cookies: Most browsers automatically accept Cookies by default, but you can set your browser to remove or reject them through its controls. Please note that removing or blocking Cookies can negatively impact your user experience and may cause some features of the Services to no longer be available.

• Analytics and Advertising: We and our third-party partners use Cookies for analytics and advertising. Your interaction with our cookie consent banner determines how these are used. Blocking cookies may not completely prevent information sharing with advertising partners, but Google Consent Mode ensures your choices are respected by Google's services.

 

How We Disclose Personal Information

 

We may disclose your personal information to third parties in the following circumstances:

• Service Providers: With vendors who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment, and shipping.

• Business and Marketing Partners: With partners like Shopify, Google, and Meta to provide services and advertise to you, in accordance with your consent choices and their own privacy policies.

• With Your Direction or Consent: When you direct us or consent to our disclosure of certain information, such as through social media widgets.

• Corporate Transactions: In connection with a business transaction such as a merger or bankruptcy.

• Legal Obligations: To comply with any applicable legal obligations (including responding to subpoenas or search warrants) and to protect the rights of our business, our users, or others.

The categories of personal information we disclose include identifiers (like contact details), commercial information (order details), and internet or network activity (usage data).

 

Third-Party Websites and Links

 

Our Site may contain links to websites operated by third parties. If you follow these links, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites.

 

Children's Data

 

The Services are not intended to be used by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request its deletion.

 

Security and Retention of Your Information

 

While no security measure is perfect, we take steps to protect your personal information. We recommend you do not use insecure channels to send us sensitive information.

We retain your personal information only for as long as necessary for the purposes it was collected, such as to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.

 

Your Rights under UK GDPR

 

As a UK resident, you have the following rights in relation to your personal information:

• Right to Access: You have the right to request a copy of the personal information we hold about you.

• Right to Rectification: You have the right to request that we correct any inaccurate personal information.

• Right to Erasure (Right to be Forgotten): You have the right to request that we delete your personal information.

• Right to Restrict Processing: You have the right to ask us to stop or restrict our processing of your personal information in certain circumstances.

• Right to Data Portability: You have the right to receive a copy of your data in a machine-readable format and to have it transferred to another company.

• Right to Object: You have the right to object to our processing of your personal information, particularly for direct marketing purposes.

• Right to Withdraw Consent: Where we rely on your consent to process your information, you have the right to withdraw it at any time.

To exercise any of these rights, please contact us using the details below. We will not discriminate against you for exercising your rights. We will need to verify your identity before responding to your request.

 

Complaints

 

If you have complaints about how we process your personal information, please contact us first. If you are not satisfied with our response, you have the right to lodge a complaint with the UK's data protection authority, the Information Commissioner's Office (ICO). You can find their contact details at www.ico.org.uk.

 

International Data Transfers

 

We may transfer, store, and process your personal information outside the country you live in, including in the United States. If we transfer your personal information out of the UK or Europe, we will ensure it is protected by relying on recognised transfer mechanisms like the UK's International Data Transfer Agreement (IDTA) or the European Commission's Standard Contractual Clauses, or to countries deemed to provide an adequate level of protection.

 

Contact

 

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us. For the purpose of applicable data protection laws, the data controller is AlexandriaUK.

• Email: info@alexandriauk.com

• Address: Southworth Centre, Southworth Road, Newton-le-Willows, ENG, WA12 0HS, United Kingdom.