Alexandria UK vs Aromara: How the Two Compare in 2026
Alexandria UK vs Aromara: how the two actually compare
Aromara has published their own comparison between the two brands. We've gone back to both companies' live websites to check the numbers directly, rather than taking either brand's word for it — including a couple of corrections to figures that were published about us.
Pricing and sizes, checked live
Aromara sells one bottle size — 50ml, priced at £40 (80p per ml), with a bundle of three for £80. Alexandria sells across four sizes: a 10ml travel spray, 30ml, 60ml and 100ml, so there's a size for trying a scent and a size for a signature bottle you'll refill for years. For context, our 60ml sits at £59.99 (around £1 per ml) and our 100ml at £94.99 (around 95p per ml) — close to Aromara's per-ml price once you're buying the bigger bottle, with two further sizes either side of it.
| Alexandria UK | Aromara | |
|---|---|---|
| Bottle sizes | 10ml, 30ml, 60ml, 100ml | 50ml only |
| Entry price | £19.99 (10ml trial) | £40 (50ml, no smaller size) |
| Price per ml (largest size) | ~95p (100ml) | 80p (50ml) |
| Published concentration | Extrait de Parfum | "35% Extrait" (their own published figure) |
| Free UK delivery | Orders over £70 | Orders over £45 |
| Returns | 14 days, unused & resaleable, samples offered instead | 60 days, bottle must still have 90%+ remaining |
| Catalogue | 250+ fragrances across the full size range | ~30 fragrances, one size |
| Reviews | 4.6 Trustpilot · 4.9 Google | Not independently checked |
Figures taken directly from alexandriauk.com and aromara.co.uk at the time of writing — not from either brand's marketing copy about the other. Prices and policies can change; always check the live site before buying.
A couple of corrections
Aromara's own comparison post describes Alexandria as selling "five sizes, from 5ml to 100ml" and lists 5ml, 30ml, 60ml and 100ml. That's not quite right — we don't sell a 5ml size at all. Our smallest is a 10ml travel spray, then 30ml, 60ml and 100ml. It also quotes our free delivery threshold at £70, which is correct, but worth confirming directly rather than via a competitor's write-up, since policies like this do get updated from time to time on both sides.
Why the published % isn't the whole story
Both brands describe themselves using "Extrait" terminology, and it's worth knowing what that figure can and can't tell you. A published percentage describes how concentrated the fragrance compound is in the base — it says nothing about how that specific blend has been dosed, which matters because a citrus-led scent and a heavy amber or oud need very different handling to come out right. Two bottles can carry the same headline number and still perform completely differently on skin.
We go into this in more depth, without pointing fingers at any one brand, in our guide on why a fragrance's advertised concentration percentage doesn't tell the whole story — including what actually causes a scent to fade fast or leave an oily residue, and it's rarely just the number on the label.
Our take
Aromara's model is straightforward: one size, one price point, and a longer 60-day return window if it doesn't work out. That's a genuinely reasonable way to run a dupe brand, and if a single 50ml bottle and a generous return policy is what matters most to you, it's a fair option.
We built Alexandria around range and repeat-wear: four sizes so you can trial a scent properly before committing to a full bottle, a 250-plus catalogue so there's more than one or two scents in any given family, a bespoke bottle and cap rather than a shared stock design, and formulation to IFRA standards with EU-sourced ingredients. We ask for feedback within 14 days rather than a long return window, but we'd rather send a sample first — which is why we offer them — than have you guessing on a full-size bottle.
For a wider look at how we compare across the whole UK dupe market, not just one brand, see our full market comparison.
Common questions
Is Aromara cheaper than Alexandria UK?
At their single 50ml size, Aromara's 80p-per-ml works out slightly cheaper than our 100ml at around 95p per ml. Where Alexandria has an edge is choice of size — you can try a scent at 10ml for £19.99 before deciding whether to commit to a larger bottle, which isn't an option Aromara offers.
What bottle sizes does each brand sell?
Alexandria UK sells 10ml, 30ml, 60ml and 100ml. Aromara sells one size, 50ml, plus a three-bottle bundle at that same size.
Which has the better returns policy?
Aromara's 60-day window is longer than our 14 days on paper. We lean on samples instead of a long return window, on the basis that trying a small amount first avoids most return situations in the first place.
Does a higher published concentration percentage mean a better fragrance?
Not on its own. The percentage tells you about dilution, not about how well that specific blend has been dosed, which varies by scent family. See our guide on what the percentage does and doesn't tell you for more.
Can I try before buying a full bottle from Alexandria?
Yes — our 10ml travel spray and sample options are there specifically for that, and we send free samples with full-bottle orders too.
See the full range
Start with a travel size, or browse the full collection.
Explore the range Read the concentration guide
