Visionary

Visionary — the Louis Vuitton Imagination dupe, built as an Extrait

Visionary is Alexandria's inspired-by alternative to Louis Vuitton Imagination — the bright, tea-and-citrus scent that became one of LV's most searched-for fragrances. If you love how Imagination smells but not the price, this is the version built to actually last: a true Extrait de Parfum, hand-filled in the UK, for the long-wear performance the original is often criticised for lacking.

This isn't a thin, high-street imitation that vanishes after an hour. It's a full re-build of the same scent DNA at a concentration most designer houses never reach, so the citrus-tea-ambroxan accord radiates for hours rather than minutes.

The scent pyramid

Visionary opens on a soft burst of southern-Italian citrus, settles into a clean, warm heart, then dries down to a calm woody-tea base.

The result reads as fresh, elegant and effortlessly "signature-safe" — equally at home in the office, on a flight, or poolside in summer.

Why it lasts longer than the original

Performance comes down to oil concentration. Louis Vuitton sells Imagination as an Eau de Parfum, and fresh citrus blends at that strength tend to fade fast — especially in cooler UK weather. Visionary is formulated as an Extrait de Parfum, which anchors those volatile citrus top notes and lets the fragrance evolve across the full day. Expect strong projection early and a scent trail that's still there hours later.

Made properly, in the UK

Every bottle is blended, filled and macerated by hand at our Newton-le-Willows workshop — no industrial conveyor line. We use premium-grade perfumer's alcohol and high-quality raw materials, so there's no harsh chemical blast on the opening. It's IFRA-compliant, cruelty-free and vegan-friendly, and rated "Excellent" on Trustpilot by verified UK customers.

At a glance

• Inspired by: Louis Vuitton Imagination
• Family: Citrus · aromatic · fresh-spicy · tea
• Concentration: Extrait de Parfum
• Longevity: 10–12+ hours on skin, longer on clothing
• Made: Hand-filled in the UK · IFRA-compliant · vegan · cruelty-free
• Sizes: 30ml, 50ml, 60ml, 100ml, plus a 10ml travel spray

New to Visionary? Sample it first

Scent reacts differently on every person's skin, so if you're deciding between this and the original Imagination, try a sample before committing to a full bottle. It's the low-risk way to find your match.