★★★★★ 5.0/5 from 1 reviews
A BOLDER DAY AHEAD
Ruthless
Inspired by Paco Rabanne Invictus
Citrus · Woody
Sea Notes, Grapefruit, Bay Leaf, Mandarin Orange, Ambergris, Jasmine, Guaiac Wood
EU
EU delivery, sorted — VAT and duties paid upfront. No customs charges, no extra courier fees.
WHY YOU’LL
LOVE IT
INSPIRED BY ICONSLuxury scents. Accessible.
PREMIUM QUALITYHigh-grade ingredients.
KIND TO THE PLANETCruelty free & vegan friendly.
EU FRIENDLYAll duties & taxes included.
CRUELTY FREENever tested on animals.
LONG-LASTINGAverage 6-10 hours of wear.
VEGAN FRIENDLYNo animal-derived ingredients.
IFRA COMPLIANTMeets global safety standards.
Ruthless Inspired by Paco Rabanne Invictus› ABOUT THE FRAGRANCE
Ruthless
INSPIRED BY PACO RABANNE INVICTUS
Want to know what makes our fresh fragrances the highest quality in the UK? Discover more in our definitive guide, The Alexandria Dossier. The starting gun fires: explosive Grapefruit and juicy Mandarin detonate with stadium-light brightness. A mid-field drive of a Sea-Salt Accord crashes over aromatic Bay Leaf, energising like cool mist. The winning finish is a base of mineral-rich Ambergris and smooth Guaiac Wood, which lock the freshness in place. A fragrance alternative built for any scenario. The marine-citrus lift stays crisp in the heat, while the wood-amber core grounds it for cooler evenings. The ultimate versatile scent for…
RUTHLESS 50ml
The Paco Rabanne Invictus Alternative: Citrus Surge & Marine Vitality
Want to know what makes our fresh fragrances the highest quality in the UK? Discover more in our definitive guide, The Alexandria Dossier.
Olfactive Profile
The starting gun fires: explosive Grapefruit and juicy Mandarin detonate with stadium-light brightness. A mid-field drive of a Sea-Salt Accord crashes over aromatic Bay Leaf, energising like cool mist. The winning finish is a base of mineral-rich Ambergris and smooth Guaiac Wood, which lock the freshness in place.
- Top Notes: Grapefruit Flash, Mandarin Splash
- Heart Notes: Sea-Salt Accord, Bay-Leaf Breeze
- Base Notes: Ambergris Drift, Jasmine Lift, Guaiac Wood Pulse
Key Features
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✓
All-Terrain Performance
A fragrance alternative built for any scenario. The marine-citrus lift stays crisp in the heat, while the wood-amber core grounds it for cooler evenings.
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✓
Any-Hour Utility
The ultimate versatile scent for your gym bag, office, or nightlife. Two sprays adapt to any environment without overpowering the room.
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✓
Audience-Approved Longevity
Our long-lasting perfume is an Extrait de Parfum, consistently chosen by repeat customers over the original for its superior endurance and identical scent profile.
“Feels like a last-second match winner—electric, crowd-pleasing, unforgettable.”
Our masterful inspiration of Paco Rabanne Invictus — cruelty‑free, hand‑poured in England.
This is Ruthless, our high-performance fragrance alternative inspired by the victorious spirit of Paco Rabanne Invictus. It's the ultimate scent for those seeking one of the best dupes UK that bottles electric, crowd-pleasing energy.
This long-lasting perfume is a jolt of optimism, exploding with bright Grapefruit and a Sea-Salt Accord. It's a similar scent that endures, chosen by customers for its identical profile and even better longevity. It’s the scent of victory on skin.
Fragrance Inspiration+
Inspired by Paco Rabanne Invictus, created as an Alexandria Fragrances interpretation.
Mood & Performance+
Citrus, Woody. An Extrait de Parfum for everyday wear, with an average of 6-10 hours of wear.
How to Wear It+
Apply to moisturised skin and focus on pulse points such as wrists and neck. Avoid over-applying.
Fragrance Pyramid+
Top: Grapefruit Flash, Mandarin Splash. Heart: Sea-Salt Accord, Bay-Leaf Breeze. Base: Ambergris Drift, Jasmine Lift, Guaiac Wood Pulse.
THE SCENT
A Perfect Balance
SEA NOTES. GRAPEFRUIT. BAY LEAF.
TOP NOTESGrapefruit Flash, Mandarin Splash
HEART NOTESSea-Salt Accord, Bay-Leaf Breeze
BASE NOTESAmbergris Drift, Jasmine Lift, Guaiac Wood Pulse
“A fragrance
that takes you
further.”
MORE THAN A SCENT
A STATE OF MIND
HOW TO WEAR
Make It Last
All Day
For the best performance, apply to pulse points such as your wrists, neck and behind the ears. A little goes a long way with our Extrait de Parfum concentration.
Day · Evening · Any OccasionHOW TO WEAR
Make It Last
All Day
For the best performance, apply to pulse points such as your wrists, neck and behind the ears. A little goes a long way with our Extrait de Parfum concentration.
Day · Evening · Any OccasionPRO TIPS
Apply on moisturised skinHelps the fragrance last longer.
Focus on pulse pointsWrists, neck, behind ears, and chest.
Don't over-applyOur high concentration ensures long-lasting results with just a few sprays.
EXPLORE OUR COLLECTION
You May Also Like
Discover more fragrances crafted with the same attention to detail, quality ingredients,
and exceptional performance.
COMPLETE THE EXPERIENCE
Pair It With
Add Ruthless together with EMPTY Travel Atomiser £8.99 in one trip to the bag.
You'll Get:
✓ Ruthless
✓ EMPTY Travel Atomiser £8.99
£38.98Two real products, one order
A GIFT THAT LEAVES A LASTING IMPRESSION
The Perfect Gift
Beautifully packaged and ready to impress. Whether it’s for a loved one or a treat for yourself, our fragrances make every moment memorable.
EXPLORE GIFTING OPTIONSMore than just
a fragrance
OUR STORY
A Fragrance Journey
Beyond Boundaries
At Alexandria Fragrances, we believe exceptional scents should be within everyone’s reach. Our creations are inspired by the world’s most iconic fragrances, crafted with care, premium ingredients, and a passion for detail.
Ruthless is more than a fragrance — it’s an invitation to explore, to feel free, and to embrace every moment.
Fragrance
for a brighter you
Premium IngredientsCarefully sourcedfor exceptional quality
Long-Lasting PerformanceScents that stay with youthroughout the day
Inspired by Iconic ScentsLuxury experiences,made more accessible
A Community of Fragrance LoversJoin thousands whoshare our passion
FREQUENTLY ASKED QUESTIONS
Your Questions,
Answered
Everything you need to know about Ruthless and our fragrances.
How long does Ruthless last?+
As an Extrait de Parfum, Ruthless typically wears for an average of 6-10 hours, depending on your skin and how you apply it. For best results, apply to moisturised pulse points.
What does Ruthless smell like?+
Ruthless belongs to the citrus, woody family, featuring Sea Notes, Grapefruit, Bay Leaf, Mandarin Orange, Ambergris, Jasmine, Guaiac Wood.
Is this fragrance suitable for both men and women?+
Yes. Ruthless is designed to be worn by anyone who enjoys its notes.
How is this inspired by Paco Rabanne Invictus?+
It is Alexandria Fragrances’ own interpretation inspired by Paco Rabanne Invictus, made in Extrait de Parfum concentration.
What is your return policy?+
Please see our Returns & Exchanges policy for current details.
Do you offer international shipping?+
Please see our Shipping Information for current destinations and terms.
