RUTHLESS

The Paco Rabanne Invictus Alternative: Citrus Surge & Marine Vitality

Want to know what makes our fresh fragrances the highest quality in the UK? Discover more in our definitive guide, The Alexandria Dossier.

Olfactive Profile

The starting gun fires: explosive Grapefruit and juicy Mandarin detonate with stadium-light brightness. A mid-field drive of a Sea-Salt Accord crashes over aromatic Bay Leaf, energising like cool mist. The winning finish is a base of mineral-rich Ambergris and smooth Guaiac Wood, which lock the freshness in place.

Key Features

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  All-Terrain Performance

  A fragrance alternative built for any scenario. The marine-citrus lift stays crisp in the heat, while the wood-amber core grounds it for cooler evenings.

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  Any-Hour Utility

  The ultimate versatile scent for your gym bag, office, or nightlife. Two sprays adapt to any environment without overpowering the room.

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  Audience-Approved Longevity

  Our long-lasting perfume is an Extrait de Parfum, consistently chosen by repeat customers over the original for its superior endurance and identical scent profile.

“Feels like a last-second match winner—electric, crowd-pleasing, unforgettable.”

Our masterful inspiration of Paco Rabanne Invictus — cruelty‑free, hand‑poured in England. 

This is Ruthless, our high-performance fragrance alternative inspired by the victorious spirit of Paco Rabanne Invictus. It's the ultimate scent for those seeking one of the best dupes UK that bottles electric, crowd-pleasing energy.

This long-lasting perfume is a jolt of optimism, exploding with bright Grapefruit and a Sea-Salt Accord. It's a similar scent that endures, chosen by customers for its identical profile and even better longevity. It’s the scent of victory on skin.