★★★★★ 4.8/5 from 5 reviews
A BOLDER DAY AHEAD
Bleu Memoire
Inspired By Bleu de Chanel EDP
Woody · Aromatic · Fresh · Spicy
UK
UK delivery, sorted — free over £70, tracked Royal Mail in 2–5 working days.
WHY YOU’LL
LOVE IT
INSPIRED BY ICONSLuxury scents. Accessible.
PREMIUM QUALITYHigh-grade ingredients.
KIND TO THE PLANETCruelty free & vegan friendly.
EU FRIENDLYAll duties & taxes included.
CRUELTY FREENever tested on animals.
LONG-LASTINGAverage 6-10 hours of wear.
VEGAN FRIENDLYNo animal-derived ingredients.
IFRA COMPLIANTMeets global safety standards.
Bleu MemoireInspired By Bleu de Chanel EDP› ABOUT THE FRAGRANCE
Bleu Memoire
INSPIRED BY BLEU DE CHANEL EDP
Inspired by Chanel Bleu de Chanel EDP Sharp citrus, warm spice and a smoky cedar base — our Extrait de Parfum alternative to the modern classic, hand-poured in England. Bleu de Chanel has been the default answer to "what should I wear to everything" for over a decade, and for good reason: it's crisp enough for a Tuesday morning and deep enough for a Saturday night. Bleu Mémoire is our interpretation of that idea — the same confident, composed character, rebuilt at Extrait concentration. It's designed to be genuinely versatile rather than attention-seeking. If you want one bottle that covers…
Inspired by Chanel Bleu de Chanel EDP
Bleu Mémoire
Sharp citrus, warm spice and a smoky cedar base — our Extrait de Parfum alternative to the modern classic, hand-poured in England.
Bleu de Chanel has been the default answer to "what should I wear to everything" for over a decade, and for good reason: it's crisp enough for a Tuesday morning and deep enough for a Saturday night. Bleu Mémoire is our interpretation of that idea — the same confident, composed character, rebuilt at Extrait concentration.
It's designed to be genuinely versatile rather than attention-seeking. If you want one bottle that covers work, dinner and everything in between, this is the sort of scent that does it without ever feeling like a statement.
The scent pyramid
An electric opening of sharp grapefruit and zesty lemon, cooled by mint and lit by a crackle of pink pepper. It settles into a polished heart of warm ginger, nutmeg and soft jasmine, before a base of smoky incense, amber, cedarwood, sandalwood and patchouli gives it weight and length.
Top notes
Grapefruit · Lemon · Mint · Pink pepper
Heart notes
Ginger · Nutmeg · Jasmine
Base notes
Incense · Amber · Cedarwood · Sandalwood · Patchouli
At a glance
| Inspired by | Chanel Bleu de Chanel EDP |
|---|---|
| Family | Woody · aromatic · fresh-spicy |
| Concentration | Extrait de Parfum |
| Character | Crisp, composed and versatile — a true signature scent |
| Best worn | Year-round, day or evening, office to dinner |
| Gender | Masculine-leaning, worn by anyone |
| Sizes | 10ml travel spray, 50ml, 100ml |
| Made | Hand-poured in England · IFRA-compliant · vegan & cruelty-free |
What makes it different
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Extrait, not Eau de Parfum
The original is sold as an Eau de Parfum. Ours is built as an Extrait, which holds the bright citrus opening together for longer before the woods take over. Longevity still varies by skin type — that's true of every fragrance.
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✓
The most wearable scent we make
Some fragrances need an occasion. This one doesn't. It's the bottle to reach for when you haven't thought about it — clean, sharp and appropriate almost anywhere.
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Hand-poured in England
Blended, filled and checked by hand at our Newton-le-Willows workshop, in small batches rather than on an industrial line.
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No surprise EU fees
All VAT, tax and import duties are paid before dispatch. The price shown is the price you pay — nothing extra on delivery.
The story behind the original
We've written a full chapter on the fragrance that inspired this one — where it came from, why it became a default, and how it's composed.
Read it in The Alexandria Compendium →Common questions
How close is Bleu Mémoire to the original?
It's built around the same core accord — citrus opening, spiced heart, smoky cedar base. Customers who own both generally describe it as very close rather than indistinguishable, which is an honest description of any well-made inspired fragrance. Reviews are published below, including the critical ones.
Is this a Bleu de Chanel dupe?
It's an alternative inspired by it. Bleu Mémoire is our own fragrance, in our own bottle, under our own name — we've simply built it around a scent profile a lot of people already love. It isn't a copy of Chanel's product and isn't sold as one.
How long does it last?
It's an Extrait, so it's built for longer wear than a standard Eau de Parfum. That said, longevity genuinely varies between wearers — skin type, temperature and where you spray all change the result. If it matters to you, the 10ml travel spray is a low-risk way to find out how it behaves on your skin.
Is it suitable for everyday wear?
It's probably the most everyday-friendly fragrance we make. Two sprays is plenty for the office; three or four gives it more presence for an evening.
Which size should I start with?
If you haven't tried it, the 10ml travel spray is the sensible starting point. If you already know and love this scent profile, most customers go straight to the 50ml.
Bleu Mémoire is an original fragrance created by Alexandria Fragrances UK. We are not affiliated with, endorsed by, or connected to Chanel in any way. All brand names and trademarks are the property of their respective owners and are referenced solely to describe the scent profile that inspired our creation.
Fragrance Inspiration+
Inspired by Bleu de Chanel EDP, created as an Alexandria Fragrances interpretation.
Mood & Performance+
Woody, Aromatic, Fresh, Spicy. An Extrait de Parfum for everyday wear, with an average of 6-10 hours of wear.
How to Wear It+
Apply to moisturised skin and focus on pulse points such as wrists and neck. Avoid over-applying.
THE SCENT
A Perfect Balance
“A fragrance
that takes you
further.”
MORE THAN A SCENT
A STATE OF MIND
HOW TO WEAR
Make It Last
All Day
For the best performance, apply to pulse points such as your wrists, neck and behind the ears. A little goes a long way with our Extrait de Parfum concentration.
Day · Evening · Any OccasionHOW TO WEAR
Make It Last
All Day
For the best performance, apply to pulse points such as your wrists, neck and behind the ears. A little goes a long way with our Extrait de Parfum concentration.
Day · Evening · Any OccasionPRO TIPS
Apply on moisturised skinHelps the fragrance last longer.
Focus on pulse pointsWrists, neck, behind ears, and chest.
Don't over-applyOur high concentration ensures long-lasting results with just a few sprays.
EXPLORE OUR COLLECTION
You May Also Like
Discover more fragrances crafted with the same attention to detail, quality ingredients,
and exceptional performance.
COMPLETE THE EXPERIENCE
Pair It With
Add Bleu Memoire together with EMPTY Travel Atomiser £8.99 in one trip to the bag.
You'll Get:
✓ Bleu Memoire
✓ EMPTY Travel Atomiser £8.99
£23.98Two real products, one order
A GIFT THAT LEAVES A LASTING IMPRESSION
The Perfect Gift
Beautifully packaged and ready to impress. Whether it’s for a loved one or a treat for yourself, our fragrances make every moment memorable.
EXPLORE GIFTING OPTIONSMore than just
a fragrance
OUR STORY
A Fragrance Journey
Beyond Boundaries
At Alexandria Fragrances, we believe exceptional scents should be within everyone’s reach. Our creations are inspired by the world’s most iconic fragrances, crafted with care, premium ingredients, and a passion for detail.
Bleu Memoire is more than a fragrance — it’s an invitation to explore, to feel free, and to embrace every moment.
Fragrance
for a brighter you
Premium IngredientsCarefully sourcedfor exceptional quality
Long-Lasting PerformanceScents that stay with youthroughout the day
Inspired by Iconic ScentsLuxury experiences,made more accessible
A Community of Fragrance LoversJoin thousands whoshare our passion
FREQUENTLY ASKED QUESTIONS
Your Questions,
Answered
Everything you need to know about Bleu Memoire and our fragrances.
How long does Bleu Memoire last?+
As an Extrait de Parfum, Bleu Memoire typically wears for an average of 6-10 hours, depending on your skin and how you apply it. For best results, apply to moisturised pulse points.
Is this fragrance suitable for both men and women?+
Yes. Bleu Memoire is designed to be worn by anyone who enjoys its notes.
How is this inspired by Bleu de Chanel EDP?+
It is Alexandria Fragrances’ own interpretation inspired by Bleu de Chanel EDP, made in Extrait de Parfum concentration.
What is your return policy?+
Please see our Returns & Exchanges policy for current details.
Do you offer international shipping?+
Please see our Shipping Information for current destinations and terms.
