Xerjoff Torino24: The Complete Guide to the Fragrance (and the Best Extrait Dupe)

Every autumn, the world's best tennis players arrive in Turin for the Nitto ATP Finals, and Xerjoff — the flamboyant Italian house known for maximalist orientals and oud-heavy showstoppers — decided to mark the occasion with something completely different. Torino24 is Xerjoff's tribute to the city hosting the tournament and to the sport itself: a bright, juicy, surprisingly wearable scent from a brand that usually deals in drama. If you've smelled Xerjoff's Join the Club line before, you'll know roughly what to expect — approachable, crowd-pleasing compositions built to be worn daily rather than saved for special occasions. Torino24 fits that brief perfectly, and it's become one of the more talked-about unisex releases from the house since it launched in 2024.

This guide walks through what Torino24 actually smells like, who it's built for, and where it sits in Xerjoff's wider catalogue. Partway through, we'll also introduce Alexandria's own take on the fragrance, Turin 24, for anyone who loves the concept but doesn't want to pay niche prices for a scent they'll be reaching for every single day.

The House: Xerjoff

Xerjoff was founded in Turin in 2003 by Sergio Momo, and the brand has built its reputation on rich, unapologetically opulent perfumery — think saffron, oud, and bold ambers in bottles that look more like decanters than fragrance flacons. Lines like the Oud Stars collection and the 1861 range lean heavily into that identity. The Join the Club collection, where Torino24 lives, is the more relaxed, modern side of the house: still clearly Xerjoff in terms of quality and projection, but designed for versatility rather than spectacle. Torino24 sits alongside earlier Join the Club releases such as Torino21 and Torino22, each one a snapshot of a particular year and a particular mood, tied loosely to the city that gives the collection its name.

The Scent: Notes and Character

Torino24 opens with a genuinely fruity-floral burst — mango, bergamot, and mandarin arrive first, with a soft plum note threaded underneath to add a touch of ripeness rather than sharp acidity. It's an immediately likeable opening: sweet enough to feel generous, but citrus-led enough that it never tips into syrupy territory.

The heart is where the fragrance earns its "tennis elegance" tagline. Orange blossom and pink lotus blossom bring a clean, slightly powdery floral quality, while styrax adds a faint smoky-balsamic undertone that stops things feeling too sweet or too simple. It's a heart built for warm weather and movement — fresh air, clean laundry, a hint of skin — rather than for heavy evening wear.

In the base, Torino24 settles into warm patchouli and white musk, with a trace of oakmoss giving it a little more structure and depth than a typical fruity-floral. The drydown is soft, clean, and comfortably long-lasting on skin, closer to a "second skin" scent than a statement piece — which is exactly the point of the Join the Club line. Reviewers have been split on how "Xerjoff" it actually smells (some find the synthetic musk a little too polished for niche prices), but almost everyone agrees it's an easy, flattering wear that performs well across seasons, not just summer.

The bottle itself is worth a mention too: a deep blue flacon with gold detailing, a clear nod to both the Join the Club house style and the elegance of the ATP Finals branding it celebrates.

Who It Suits

Torino24 is genuinely unisex and genuinely versatile — it isn't the kind of fragrance you need an occasion for. If you like fruity-floral scents that lean fresh rather than gourmand, enjoy citrus top notes but want more longevity than a classic cologne, or want something office-appropriate that still has a bit of character, this is a strong fit. It works equally well on men and women, and its "bright but grounded" structure means it doesn't fight against warm weather the way heavier orientals can.

The Alexandria UK Alternative: Turin 24

The obvious catch with Xerjoff is the price tag — Join the Club bottles sit firmly in niche territory, which is a big ask for a fragrance you'll want to wear most days rather than save for special occasions. That's exactly the gap Alexandria's Turin 24 is built to close.

Turin 24 is formulated as an Extrait de Parfum — the highest, most concentrated, longest-lasting form of fragrance. Rather than diluting the original concept down, Alexandria's perfumers reinterpreted it in that denser format, so the Sicilian bergamot and lemon opening hits with more intensity, the floral-aromatic heart of clary sage, geranium and lavender has real presence, and the musk, caramel and cedarwood base clings to skin for hours longer than a standard eau de parfum typically would. It's the same instinct that makes competitors like Noted Aromas and Perfume Parlour worth a look if you're shopping the dupe space generally: Extrait concentration is doing a lot of the heavy lifting when it comes to how long an everyday fragrance can actually last.

Where Alexandria differentiates itself is in craftsmanship rather than just concept — every bottle is hand-poured in England, with bespoke bottles, caps and spot-UV labels designed specifically for the brand rather than bought off a shelf. That attention to detail is the reason Alexandria positions itself as the best quality dupes money can buy, rather than simply the cheapest.

How Turin 24 Compares

If you've smelled the original Torino24, Turin 24 should read as a close aromatic cousin rather than a photocopy — the overall shape of bright citrus into clean floral-aromatic heart into musky, slightly sweet base is there, built around the same olfactive idea. What changes most noticeably is longevity: because Turin 24 is poured at Extrait concentration, it tends to sit closer to skin for longer, which is exactly what you want from a fragrance designed to be worn constantly rather than occasionally. For anyone building a "wear it every day" collection without niche pricing, it's a genuinely practical addition.

Curious how it stacks up against the dozens of other designer and niche alternatives Alexandria makes? The Ultimate UK Perfume Dupe List is the best place to browse the full range side by side, and the Citrus & Fruity Fragrances collection is worth exploring if bright, bergamot-led scents like this one are your thing. If you're specifically chasing more from the same house, the Xerjoff Inspirations collection covers several of Xerjoff's other well-known releases too.

Frequently Asked Questions

Is Xerjoff Torino24 unisex?

Yes. Torino24 is marketed and worn as a unisex fragrance, and its fruity-floral-musk structure doesn't lean particularly masculine or feminine — it's built to suit anyone who likes a bright, clean, everyday scent.

What does Torino24 actually smell like?

It opens with mango, bergamot and mandarin, moves into a floral heart of orange blossom, pink lotus and styrax, and settles into a soft base of patchouli, white musk and oakmoss. Overall it reads as a fresh, slightly sweet fruity-floral rather than anything heavy or overtly niche-feeling.

How long does Torino24 (and Alexandria's Turin 24) last on skin?

The original performs reasonably well for a fruity-floral but, like most eau de parfum releases, it can fade after several hours depending on skin chemistry and climate. Turin 24 is formulated at Extrait concentration — the highest, most concentrated, longest-lasting form of fragrance — specifically to push that wear time further, which matters more for a scent you intend to wear regularly rather than occasionally.

Is Turin 24 a good match if I haven't tried the original Torino24?

Absolutely. You don't need to have smelled the Xerjoff original first — Turin 24 stands on its own as a bright, citrus-led fragrance with a clean musky base, and it's a good entry point if you're curious about fruity-floral scents but don't want to commit niche-level spending to find out whether you like the style.

What occasions suit this type of fragrance best?

Fresh fruity-florals like this one are genuinely all-rounders — office-appropriate, warm-weather friendly, and casual enough for everyday wear, while still having enough character (thanks to the styrax and patchouli in the base) to hold up into the evening.